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Privacy & Cookie Policy



Last update: 7th of April 2021


This Privacy Policy provides users of the site (“Website”) with the fullest and clearest information on the processing of their personal information through the Site under the General Data Protection Regulation (GDPR) and the Serbian Privacy Code.

Pursuant to statutory requirements, this Privacy Policy also indicates:

• The nature of the personal information processed;
• The purposes and means of the processing of personal information;
• The identity and contact details of the data controller(s);
• The contact details of the Data Protection Officer (DPO);
• Any third parties involved in the processing activities;
• The retention period of personal information;
• The security measures adopted to protect personal information;
• The privacy rights of users.

This Privacy Policy applies to the Website only and does not concern any website or platform to which the Website may link.
Users with fewer than 18 (eighteen) years old are not allowed to consent to the processing of Personal information without parental authorization.


Under the GDPR, the controller is the subject which, alone or jointly with others, determines the purposes and means of the processing of personal information.
The Data controllers for the personal data that are processed related to the activities of the Site are:
Magdalena Klašnja with registered office at Radoja Dakica 11, 11080 Belgrade, Serbia and contact: (the "Controllers")

We have not designated/appointed Data Protection Officer, but we can ensure you that the Site processes personal information in compliance with the GDPR. For any enquiries please contact as sending email 

With respect to personal information of non-registered users who have opted to receive newsletters and marketing communications, Magdalena Klašnja acts as the sole Controller.


“Personal information” means any information relating to users and that identifies them personally, either alone or in combination with other information.
Personal information is collected automatically by the Site or provided by the data subjects via multiple sources: forms, chat, e-mail, apps, devices, social media and other means.
The Site processes personal information in various shapes for the following purposes:



The Website collects non-sensitive browsing data by automatic means in order to enable and improve user navigation (e.g., IP address, date/time of the visit and its length, any referring URL, the pages visited on the Site, the device used and other information).
The processing of such information allows users to access the Website and fully enjoy its features and services. Furthermore, browsing data may be used to verify that the Website is functioning properly.
From time to time, browsing data are processed anonymously for statistical purposes.
Browsing data are unlikely to allow identification of the relevant data subject. However, by their very nature, browsing data may allow identification of the users if associated with other information.
The browsing data described above are stored only temporarily in compliance with the applicable law.



At checkout, the Website asks users to provide personal information for the essential purpose of fulfilling their purchase orders and comply with contractual obligations (e.g., name and surname, e-mail address, delivery address, etc.).
Such personal information is also essential for the Customer Service to assist customers on enquiries and for any related necessity, before or after the sale (for instance, with respect to the order delivery status or on product returns).
Personal information related to orders will be stored as long as required to comply with contractual obligations and with the applicable tax and financial reporting obligations.
The Website may also verify the payment instruments used by customers to purchase on the Site (e.g. credit or debit card, PayPal, etc.) for the main purpose of preventing fraudulent activities or pursuant to the applicable anti-money-laundering laws. As full reliance for payment verification is given to third party payment processors, the Controllers do not process or store any financial information belonging to customers.
Failure to provide the personal information required at checkout will prevent users from completing an order on the Site.
Based on its legitimate interest to improve its relationship with customers, the Website will send to the latter email communications with product suggestions, discounts, feedback requests or other updates. Customers are always free to unsubscribe from such email communications (for instance, by clicking on the “unsubscribe link” at the bottom of each email or by writing us at



When users opt to register a personal Website account, they are asked to submit personal information (e.g., date of birth, gender, etc.). The Website clearly indicates which personal information is mandatory (or not) to set up a Website account.
Users must submit personal information that is true and accurate at the moment of registration and are invited to maintain their personal information up-to-date (if any modification occurs) by logging into the personal account to make all relevant changes.
Users who choose to enable or log in to their Website account via a social media, should be aware that when they connect their Website account to a social media account, the Website collects certain personal information the User has already provided to that social media (for example, the email address and public profile on Facebook).
The Controller does not oversee or controls such social media services or the user’s profiles on these services, and do not establish privacy settings or rules for how personal information on those services will be used. Users are highly encouraged to read all policies and information regarding the applicable social media services to learn more about how they process personal information.



On the Website, users can opt to receive newsletters and commercial, marketing and promotional communications.
The Website always collects the explicit, free and unambiguous consent of users prior to submitting newsletters and marketing communications to these users or, more in general, before undertaking electronic marketing initiatives dedicated to them.
In such cases, users may be invited to submit personal information in addition to their e-mail address (e.g., gender, country of residence, etc.) for the purpose of having newsletter and marketing communications tailored to the user profile.
Users can always easily withdraw their consent from receiving newsletters, commercial, marketing and/or promotional materials and other information we may sendin the following ways:
• Through their account settings;
• By clicking on the ‘unsubscribe’ link in any of such email;
• By contacting our Customer service at
With respect to personal information of non-registered users who have opted to receive newsletters and marketing communications, Magdalena Klašnja acts as the sole Controller.


Information relating to the cookies used on the Website can be found at the following link: Cookie Policy below.



The Controllers may transfer personal information of customers to primary third-party suppliers, acting as “data processors” (the “Processors”), for the purpose of performing business operations in order to fulfil their contractual obligations.
The Controllers will make their best effort to ensure that all Processors will apply their industry best practice to protect personal information and that they will not use personal information for any other purposes than those agreed with the Controllers.

For instance, the Controllers may share personal information with the following categories of Processors:
• Couriers and postal operators;
• Fulfilment centers and warehouses;
• Advertising, digital, marketing and social media agencies;
• IT service providers;
• Customer care service providers;
• Payment service providers.

In such cases, sharing personal information with the Processors is necessary for the Controllers to fulfil their contractual obligations and, also, to improve the Website’s products and services.
Users can request an updated list of the Processors involved in the processing of personal information relevant to the Website’s activities by writing an email to:
The Controllers will always reserve the right to disclose personal information about users as required by law (for instance, in response to law enforcement requests), and where needed to protect the rights of the Controllers or its affiliates or third parties.



Personal information of users is processed by the Controller with IT, automated and electronic tools and, in limited cases, by using documentary means. In accordance with the GDPR, specific security measures have been implemented to prevent data loss, unlawful or improper use, and unauthorized access.
Only authorized employees of Controller, and authorized employees of the third-party suppliers, acting as Processors on behalf of the Controller, have access to personal information related to the Website activities. Data processing agreements are in place with the Processors to ensure that they always meet the level of security required by the GDPR while processing personal information related to the Website activities.
While the Website adopts primary security measures to prevent loss, destruction or dissemination of personal information, at the same time it cannot exclude the safety risks that are naturally involved by online transmission of data. The user accepts the inherent risks of providing personal information over the internet and will not hold the Website responsible for any breach of security, unless this breach is due to the Website’s negligence or willful default.



The Controller will store personal information for as long as it is needed to provide users and customers with the required services or to meet legal or tax obligations or for the minimum period prescribed by the law.
In order to determine the appropriate retention period for personal information stored by the Site under user consent, the Controller will take into account multiple factors to ensure that personal information is not stored for longer than the necessary or appropriate period. Such criteria will also include:
• The purpose for which the Website holds personal information;
• Legal, tax and regulatory obligations in relation to that personal information;
• The type of ongoing relationship with the concerned user or customer (how often the user logs into their Website account, whether users continue to receive marketing communications, how regularly they browse or buy on the Website, etc.);
• Any specific user request in relation to the deletion of personal information;
• Legitimate business interests.
The Website will promptly delete or anonymize personal information that is no longer needed or retained according to the law.


The Website may contain banners, advertising messages and other links to third-party websites or platforms. The Controller cannot control or be held responsible for the conduct of such third-party websites or platforms with respect to privacy law. Users are encouraged to read their privacy policies to verify how they collect and process personal information.



Users are entitled to receive confirmation as to whether the Controller hold any personal information about them.
If this is the case, under the GDPR, users also hold the rights to:
• Be informed about the collection and use of their personal information;
• Access their personal information at no cost;
• Have inaccurate personal information rectified, or completed (when it is incomplete);
• Have personal information erased (“the right to be forgotten”);
• Under specific conditions, obtain the restriction or suppression of their personal information;
• Obtain and reuse their personal information for their own purpose across different services when processing is based on a contract or on consent, and the processing is carried out by automatic means (“the right to data portability”);
• Under specific conditions, to object to the processing of their personal information;
• Object at any time to the use of personal information for “profiling” or “automated decision-making” purposes.
• The right to submit complaints related to the collection and processing of personal information to the competent supervisory authority;
• The right to withdraw consent to the processing of personal information at any time.

Users can contact the Website for any enquiry and to exercise their privacy rights at the following email address:



Any future changes to this Privacy Policy will be posted on the Site and, where appropriate, notified to users by email. Users are encouraged to read this Privacy Policy frequently to check for any updates or changes.



The use of cookies by Magdalena Klašnja related to the Website (“Website”) is made in accordance with its Privacy Policy.


Cookies are small text files that the websites visited by users send to their terminal (computer, laptop, tablet, smartphone, etc.) and where they are stored in order to be re-transmitted to the same websites at the next visit by the same terminal. Cookies are used for different purposes, they have different characteristics and may be used by both Magdalena Klašnja or by third parties.
Please find below all the information about cookies installed through this Website and all the information about how to manage your cookies preferences.


1. Technical cookies which do not require any Opt in by users:
Technical cookies do not require any consent by the user, they are installed automatically as a result of accessing the Website. Please note that all technical cookies on this Store Website are installed and operated by the company Magdalena Klašnja ("MAGDALENA K"). We inform you that the following technical cookies on the Store Website may change depending on the MAGDALENA K choices, therefore the Company cannot be held responsible for any discrepancies between the facts stated herein and the actual type of technical cookies installed to upon reading this Cookie Policy.
Among the technical cookies, we use:
• Navigation Cookies: Cookies ensuring the normal browsing and use of the Website, through different options or services, aimed at increasing the Website performance.
• Functionality Cookies: Cookies which save the users' preferences to facilitate the users’ browsing experience, according to a set of selected criteria (such as, for example, language, text characters, browser type, etc.).

2. Cookies which require the users' Opt-in.
All cookies, other than the technical cookies mentioned above, are installed or activated only if previous consent is given by the user, the first time she/he visits the Store Website. Opt-in may be expressed in a general way, by interacting with the brief cookie information banner on the landing page of the website, pursuant to the instructions set out in the above-mentioned banner (closing the banner, or by clicking the OK button, or by scrolling the page or clicking on any of its elements); opt-in can be also provided in a selective way described below. Opt-in given by users is tracked and recorded in order to make your next visits to the same Website more effective. However, you can always revoke all or part of the consents previously given.

Among the cookies which require the users' Opt-in, we use:
• Cookies managed by third parties
These cookies are not managed by us and are referred to as third parties’ cookies. Please find below some information, and a link to the privacy policy and the consent form for each of the third party. If you close this page or switch to another page of this website, you give your consent to all of them.

a. Online behavioural advertising cookies
These cookies, installed by third parties companies which carry out online profiling activities, allow to create an anonymous profile of the users based on their browsing experience on this and other websites. In this way, it is possible to provide you with advertisements targeted to your interests rather than generic advertising. Please find below the name of any third party, which manages the above-mentioned cookies, and for each of them the link to the page where it is possible to have more information and/or manage the consent. Google.

b. Retargeting cookies
These cookies are used to send advertising to users who previously visited the Store Website. Please find below the name of any third party which manages the above-mentioned cookies, and for each of them the link to the page where it is possible to have more information and/or manage the consent. Google.

c. Social networking Cookies
These cookies are collected in order to share content on social networks. Please find below the name of any third party which manages the above-mentioned cookies, and for each of them the link to the page where it is possible to have more information and/or manage the consent. Pinterest, Facebook, Twitter, Instagram, LinkedIn.

d. Analytics Cookies
These cookies are collected by third parties, both in an aggregated and non-aggregated form, in order to collect information on the number of users and on how they visit the website, such as information on which pages or sections are most viewed. Please find below the name of any third party which manages the above-mentioned cookies, and for each of them the link to the page where it is possible to have more information and/or manage the consent. 
Google Analytics.
We would like to inform you that you can also manage your cookie preferences through your browser such as:
• Internet Explorer
• Safari
• Chrome
• Firefox
If you are not familiar with the type and version of browser that you are using, we invite you to click on the “Help” button in the window at the top of your browser, where you can access all the information you need.

For any request for information, you can contact us:

- by email at the following email address:

- by phone at the following number: +381 6 076 1901  7

- by post to the following address: Belgrade Design District, Cumicevo Sokace, Magdalena K,Shop 16b, 11000 Belgrade, Serbia

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